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Profit Margins (and How to Fix Them)

The Harding Group Profit Margins

Carefully monitoring and managing your profit margins is a key component of business success.

As long as you’re not running a non-profit, for most businesses, profit is the name of the game. It’s never a good idea to live in the red, and for most business owners, until they start seeing comfortable profit margins each month, they don’t really consider their business a success. Even the businesses that don’t do it for the money, need to be able to make ends meet and make a little profit to put away for the future in order to be considered successful. If you’re looking for ways to improve your profit margins, read on for several interesting tips. 

Cut Expenses

The first step that you need to take to increase profits is to decrease your expenses. This could be done in several ways. Perhaps you have more regular or full-time employees that you actually need—could some of those roles be filled by contractors instead? Some tasks can be outsourced and/or automated for a cost that more than pays for itself in improved efficiency. Alternatively, perhaps you could spend less on supplies if you found a different vendor or built a better relationship with the ones you have. Finally, if you’re making mistakes on payroll, you may be better served by having a professional do the work – look for other places where you’re costing yourself money that you don’t need to. 

Increase Prices

The other prominent side of profit is the money you take in—is there anyway to increase that. If the market will bear an increase, go ahead and raise those prices. Just don’t raise them so high that you lose the business altogether. If your local market won’t bare a price increase, consider the potential of moving your business to one that will.

Utilize The Internet

If you’re not making use of the internet, you’re not maximizing your potential profit. Make sure that you have a good website, a solid social media presence, and a strong digital marketing plan. Use your website to draw in new customers by having a blog. Add online sales on to your site so that those customers that you reach can actually spend their money with you. Finally, incentivize people (gift cards are always nice) to leave you reviews so that other potential clients or customers can learn about their experiences.

Trust the Professionals at the Harding Group

Unlike other accounting firms, The Harding Group, located in Annapolis, MD, will never charge you for consultations and strive for open communication with our clients. 

Are you interested in business advising, tax preparation, bookkeeping and accounting, payroll services, training + support for QuickBooks, or retirement planning?  We have the necessary expertise and years of proven results to help. 

We gladly serve clients in Annapolis, Anne Arundel County, Baltimore, Severna Park, and Columbia. If you are ready to take the stress out of tax time, contact us online or give us a call at (410) 573-9991 for a free consultation. Follow us on Facebook, Twitter, YouTube, and LinkedIn for more tax tips.

This entry was posted on Friday, July 8th, 2022 at 8:55 am. Both comments and pings are currently closed.

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